Two years ago, cigge.se was processing about 20 orders per month. Today, between cigge.se and elekcig.se, we handle over 800 orders per day. Here's what I learned scaling from a hobby project to a real business.
The Stack
We run on Next.js 15 with a Turborepo monorepo structure. Both stores share components, utilities, and business logic while maintaining their own branding and product catalogs.
Key technology choices:
The Growth Story
The turning point wasn't a single feature — it was automation. When I stopped doing everything manually and started building systems, growth became exponential.
Phase 1: Manual Everything
In the early days, I was writing product descriptions by hand, managing inventory in spreadsheets, and responding to every customer email personally. This doesn't scale.
Phase 2: Basic Automation
I started automating the obvious things: order confirmations, inventory alerts, and basic SEO. This freed up about 10 hours per week.
Phase 3: AI-Powered Operations
This is where things got interesting. I deployed AI agents to handle:
Key Lessons
What's Next
We're expanding into new markets and adding more AI-driven personalization. The goal is to make each customer's experience feel uniquely tailored while maintaining the efficiency of full automation.
