SEO Articles with Apify, MCP, and Website Context

SEO articles with Apify do not get better because the prompt is longer. They get better when the system understands the company website, audience, offer, publishing destination, and which pages the article should support.

That is what I am building with Apify and MCP: a practical workflow for SEO drafts, article reviews, rewriting, and images. The service is made for teams that want to move faster from brief to publish-ready material without dropping human review.

I come from practical SEO work in e-commerce, where organic traffic is one of the most invested channels. Generic AI text is not enough there. The article has to fit the page, internal links, product range, search intent, and the brand's way of selling.

Affiliate disclosure: I link to Apify with my referral link. If you create an account through https://apify.com?fpr=v5tn4v, I may receive compensation from Apify.

SEO Articles with Apify: What We Offer

The service consists of three Apify Actors and a managed setup for companies that want help with the full workflow.

Self-Service Through Apify Store

Self-service fits customers who already know how to run Actors and want a clear input field for topic, website, destination URL, and reference pages. The prices are launch prices for Apify Store. The current price should always be checked in the Apify listing once it is live.

Managed Setup for Companies

How Article Creation Works

A good article starts with context. The customer does not only provide a topic. The customer sends the website, publishing destination, and relevant pages the article should understand.

Customer website
-> destination URL
-> 2-5 reference pages
-> audience and offer
-> search intent
-> SEO brief
-> article draft
-> featured image
-> content readiness score
-> human review
-> publishing

The important part is that the AI does not write in a vacuum. It gets to see the company, the page goal, and which internal links are reasonable. The result is not a finished truth. It is stronger editorial material.

SEO Article Generator with Website Context

The generator creates a new article draft from a topic or a YouTube URL. It can use the customer's website, destination URL, and reference pages as context before writing.

This is the right choice when you want a first draft that already has SEO structure:

I do not use it as an automatic publishing machine. I use it to create a better first draft faster.

Article SEO Score and Fix Plan

The score service is for articles that already exist. You send a URL or paste markdown/text. The service returns a content readiness score and a concrete fix plan.

I do not call it a Google ranking score. That would be wrong. This is an editorial SEO assessment of how ready the article is based on structure, intent, metadata, internal links, and coverage.

That makes the score service useful for two things:

SEO Article Rewrite with Before/After Score

The rewrite service takes an existing draft or live article and improves it using website context. It returns rewritten markdown and shows the before/after score.

It is useful when the customer already has content but the text is weak, thin, or angled the wrong way. You do not need to start over. You need to understand what is missing and rewrite with a better direction.

This works especially well for:

Images, Charts, and Visual Blocks

An article can receive a generated featured image. For articles where the process needs explanation, we can also add visual blocks: process images, pricing comparisons, architecture sketches, and simple charts.

I keep text and numbers in the article tables, not inside the AI image itself. Image models can misspell words or invent text. That is why images work best as visual support, while prices, steps, and instructions live as real HTML/markdown.

How the Customer Connects Through Apify

Apify is the platform where Actors run, get logged, and get billed. Apify describes its platform as a marketplace for AI tools and web data, with Actors that can run through Console, API, and integrations.

Customers can start here:

Create an Apify account through my referral link

Once the account is ready, the customer can connect the MCP server:

https://mcp.apify.com/?tools=actors,docs,uduzgun/seo-article-draft-generator

MCP Per Client

For client work, I do not want to mix accounts, tokens, and runs. Each customer should have their own Apify environment or at least a separate API token.

That gives three advantages:

A simple OAuth setup in an MCP client can look like this:

{
  "mcpServers": {
    "apify-client-acme": {
      "url": "https://mcp.apify.com/?tools=actors,docs,uduzgun/seo-article-draft-generator"
    }
  }
}

If the customer uses a Bearer token, the token should live in the customer's secure client or server configuration:

{
  "mcpServers": {
    "apify-client-acme": {
      "url": "https://mcp.apify.com/?tools=actors,docs,uduzgun/seo-article-draft-generator",
      "headers": {
        "Authorization": "Bearer <APIFY_TOKEN_FOR_CLIENT_ACME>"
      }
    }
  }
}

Do not use the same token for every customer. Do not write tokens in prompts, screenshots, issues, or shared documents.

What the Customer Needs to Send Us

For the best result, we do not need secret system details. We need the right public context.

Preferably send:

We can read the customer's public pages to understand the company before writing. That does not mean we copy their old text. We use the pages as context for tone, offer, audience, and internal links.

Managed Setup for Companies

Managed setup is for teams that want the workflow ready per client, not just a link to an Actor.

Then we set up:

Important Limitations

I do not promise rankings. No serious SEO service should.

What we can deliver is a better process, better research, clearer structure, and a faster path to an editorial draft. Publishing still requires human review of facts, brand voice, and business claims.

Legal, medical, financial, and other sensitive areas need extra review. The service should not replace a responsible expert.

Next Steps

If you want to test the workflow, send three things:

Then we can create a first SEO draft, score it, and show what needs to change before publishing.

You can create an Apify account here: https://apify.com?fpr=v5tn4v.

The MCP server for the workflow is here: https://mcp.apify.com/?tools=actors,docs,uduzgun/seo-article-draft-generator.